Affiliate Marketing Affiliate marketing is a performance-based marketing strategy in which an affiliate promotes a merchant's products or services and earns a commission for each sale, lead, or other desired action made through their unique referral link. It is a type of online marketing that allows businesses to leverage the power of a network of affiliates to reach a larger audience and increase sales. The basic process of affiliate marketing involves three parties: the merchant, the affiliate, and the customer. The merchant is the company that sells the products or services, the affiliate is the marketer who promotes the merchant's products, and the customer is the person who purchases the product or service through the affiliate's unique referral link. Two Teir Affiliate marketing Two-tier a...
AG Travel and Tour management identified two groups of people interested in the holiday package consisting of accommodation, food and entertainment.
Question : AG Travel and Tour management identified two groups of people interested in the holiday package consisting of accommodation, food, and entertainment. The maximum amount Group 1 is willing to pay for room and board is 2,500 GHC and for entertainment is 500 GHC. For Group 2, the maximum amount they are willing to pay for room and board is GHC 1800 and for entertainment is GHC 750. Although AG Travel and Tour cannot identify members of the groups, it knows that each group values the components of the package differently. Assuming that there is an equal number of members in each group and that the total membership in each group is one individual. If the marginal cost of providing the service (accommodation, food, or entertainment) per group is 1000 GHC. Firstly, How much will the hotel charge members of each group for the vacation package if it can identify the members of each group? Secondly. What will be the benefit of AG Travel and Tour? Third. Sinc...
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